Top 5 Personalization Apps on Android in Latin America: Q2 2023

In Q2 2023, the top 5 personalization apps on the Android platform in Latin America showcased notable trends in downloads, revenue, and active users. Here’s a detailed look at their performance:

Zedge™ Wallpapers & Ringtones experienced a fairly stable weekly revenue, peaking at around $1.4K in early April and maintaining figures close to $1.2K towards the end of June. Weekly downloads started at approximately 242K, gradually declining to about 185K by the end of the quarter. The app's active user base saw fluctuations, peaking at 2M in early April before dropping to around 1.8M by late June.

ThemeKit - Themes & Widgets saw a significant rise in weekly revenue, starting at $84 and reaching a high of $203 by mid-June. Weekly downloads also showed a substantial increase, beginning at 127K and climbing to 319K in late May before slightly tapering off to 209K by the end of June. Active users followed a similar upward trajectory, growing from 226K in late March to over 540K by the end of June.

Launcher OS had no reported revenue but performed strongly in other metrics. Weekly downloads varied, starting at 142K, peaking at 225K in late May, and settling around 184K by the end of June. The app’s active users increased steadily from 430K in late March to nearly 689K by the end of June.

Fonts Keyboard Themes & Emoji did not report any revenue figures but saw a notable increase in weekly downloads, starting at 93K and peaking at 232K in mid-May. However, by the end of June, downloads had decreased to around 177K. Active users also increased, starting at 165K in late March and reaching about 315K by the end of June.

GB version plus 2023 also reported no revenue but had a consistent download rate, starting at 157K and peaking at 229K in late April before settling around 136K by the end of June. Active users increased from 284K in late March to over 410K by the end of June.

For more insights and detailed data, visit Sensor Tower.